I’ve been thinking a lot about the new bulk features Poshmark has rolled out to most users. This is a real game-changer for everyone. The normal activity of sharing your closet seems a little lost now that the feed is flooded with listings from people bulk sharing their closets, doesn’t it? People are reporting slower sales, which normally happens in the summer months, but this year, it feels a lot slower all around. There are ways to combat the summer slow-down. With this new roll-out we have to strategize what we do on a day to day basis.
First, let’s review the changes:
If you look at the top of your closet you’ll see a gear/tool icon:
The bulk sharing feature is here:
To bulk share, select the listings, then click on “Share to Followers”:
Poshmark will start sharing from the bottom items up, retaining your closet order.
Sounds great, right? It really is and it combats the bots (huge!), however it does create a new problem: an insanely flooded, fast-moving sharing feed. What does this mean for us? TIME TO USE STRATEGY. It’s time to go back to some fundamentals that we know work:
I’ve been spending the last two weeks testing my theory. I already have SEO in my closet, and I’m still seeing the same amount of guest buyers so this hasn’t changed in the slightest and still remains the most important activity we can do! Some have pointed out that this is old info from a few years back. Yes, yes it is, but guess what? Everything on this blog is still relevant! Search engine optimization remains the gold standard for closet strategy, so if you haven’t implemented this into your listings, now is the time to do it.
Many people don’t believe that following others makes a difference. Let me tell you – it does! I stopped following for about a month just to see what would happen. I wanted to test the theory. My closet came to a screeching halt, especially with these new features. It felt like someone had tied cement blocks to my closet and dropped it to the bottom of the ocean. Four days ago I started following again. On the first day, within an hour, I received a high offer on an item. Within the next two hours I had a full-ask purchase and two more offers.
Want to know why? Visibility!
If you think about your News feed you can see when someone shares your item and you can see when someone follows you (but not all the noise from shares in the feed). This is the activity that is going to become key right now. I have been following ~1000 to 3000 users per day and my News feed has blown up with shares and follows. It feels to me like people are going back to the basic fundamentals of the News feed. They are responding more to the direct activity in their closet and less about what they are seeing in the sharing feed so we have to act in kind.
Want to help research? I’d really love it if some of my followers would help me test this activity! If you follow this blog and are so inclined, spend a few days and do what I have and report back in the comments. I’d love to hear your findings!