I’ve written a few times about the SEO Method and how to use keywords to drive sales to your Poshmark closet. A couple of months ago I was talking with some Poshers about SEO & keywords for the Luxury market and I had a giant “AH HA!” moment. These Poshers were talking about having higher-end items in their closets and how tough it can be to sell them, both because of the high price tags but also fighting against serial listing reporters, aka The Posh Police. Their authentic Louis Vuitton, Gucci (especially belts!!) and Chanel bags (and similar items) were being reported as not authentic and removed due to other Poshers reporting them. They were also talking about the struggle to get sales on items such as these when there are soooo many on Posh – both authentic and replicas (sadly) – because, let’s face it, for every authentic bag there are an exponentially higher number of replicas that aren’t being caught.
If you carry luxury items this is a battle you’re always going to have to fight, and there’s always going to be someone out there who is reporting Neverfulls and Boy Bags like a mad-Posher who, lets be honest, may not know as much as they think they do and are reporting authentic bags.
So, I sat back and thought about it for a minute… and realized that one little word can not only solve some listing problems, but also have the benefit of driving outside sales to your closet via the SEO Method!
💡 “Authentic”! 💡
Let’s say I’m someone who is on Google searching for a new-to-me (used) Neverfull. I sit down to search and type in “Louis Vuitton Neverfull”. I’m going to get hits from the LV website, naturally, and other high-end department stores. I’ll see some Poshmark or The Real Real in the shopping section, but as I scroll I’m also going to see sites selling replicas. There are a LOT of them out there and they’re not going away. By adding one little word, I’m narrowing my search, because most of those replica sites will never use the word “authentic”. These are fly-by-night pages who rank fast & high but that also don’t stick around long due to Google taking them down with their own algorithm Gods.
By searching “Louis Vuitton Authentic Neverfull” a whole new search engine world opens! It’s going to show more listing hits than junk – and if you’re the one selling that bag you want to be high-up in that search result (ranked)!
How do you do it? Add the keyword “authentic” to your Poshmark listing in the:
- First ten words,
- Last ten words
One other piece of advice that goes along with this – if you’re going to start revamping existing listings consider a fresh re-listing of the item altogether. This will accomplish a few things; you’ll:
- Hit Fresh Closets
- Hit Just In for that brand and be at the top
- Make the algorithm Gods happy by getting rid of a stale listing
- Have a listing that is starting outside search engine optimization ranking fresh & clean
The SEO Method continues to be one of the most powerful tools in our arsenal as sellers and by adding this one little tip, one little “Authentic” keyword, I am hoping Luxury Market sellers’ lives will become just a little bit easier and a whole lot more profitable!
I will continue to improve the SEO Method as I learn more about Poshmark & keyword triggers but I think this new discovery is really going to be a Poshmark SEO social commerce game-changer!
Happy Poshing, y’all!