Manish Chandra just posted a blog that makes this geek girl’s heart SING! It’s just full of DATA and yummy tidbits we’ve been itching to get our manicured mitts upon. (I especially loved seeing what’s trending across the country but also cringed a bit that it seems like fanny packs are back in!)
What I particularly love is this new e-commerce term: Social Commerce.
Think about it.
My mind is particularly blown a wee bit because, in retrospect, I realize that’s what we’ve been doing the whole time we’ve been Poshmark sellers, but did you ever really think that this is a benchmark moment, a new social construct in the making??
Sure, online selling and buying is normal for us but the numbers! Seeing how Social Commerce evolves into being by mixing all the social media platforms, influencers, and online resale platforms all together has formed a new way of shopping and developing style is mind blowing. It’s no longer out of the realm of possibility for someone who sees an item on HRH Meghan Markle (Aquazurra heels & Everlane cashmere sweaters) and be able to purchase the same styles – and feel confident doing it because they can actually talk to the seller about how items fit & feel!!
People are now becoming much more confident and daring in their purchases because introducing a social element to the shopping experience empowers them to make bolder choices, not second guessing themselves about price, fit, condition – because there’s a conversation involved! Poshmark was (and is) on the leading edge of this new wave of how we shop. Poshers are members of the Posh community which doesn’t just include Poshmark. It extends into Facebook where there are tons of groups dedicated to the platform, allll the social media platforms, but also when you’re out & about and someone mentions your fabulous new boots, “Where did you find them?” — “I bought them on Poshmark!”, to consignment stores when you knowingly lock eyes with and grin at a fellow thrifter.
We are socially shopping online, moving and adapting what we’re doing based upon the platform we’re in but there’s still a non-screen phenomenon that happens when you’re bit by the Poshmark bug. You want to tell people about it. You want people to ask about your new boots because you want to crow about the deal you got! You want to empower the people who are Marie Kondo-ing their closets to signup and sell it on Poshmark instead! (Or, lets be real, you just want them to give you their trashbags instead of taking them to Goodwill, amiright??)
Fashion is now accessible to any and all who want to discover it and we have a social network behind us that’s cheering us on all the way. I, for one, am thrilled that I joined up six years ago and I’m going to be barreling into 2019 full tilt, confident that, even if I don’t always know what I’m doing, I have lots of other people I can lean on, talk to (even at 2am), and am doing it on a platform that supports me socially, ethically and is on the front-edge of this new fashion era. “Social commerce” for the win!