SEO & Poshmark: How Search Engines Within & Outside of Poshmark Actually Work

Many seem a bit…confused…about how search engines, both inside of and outside of Poshmark actually work, so I wanted to explain in a little more detail how searching brings shoppers to your closets.

Searching Within Poshmark

As you know, when you list items you tag lots of things: brand, size, condition. When you’re searching inside Poshmark you have the ability to filter on these tags. For example, if I want to find a Womens Black Ralph Lauren Oxford Tote I will use Poshmark’s search feature under the Women’s category, filter on the brand & color and just use the search words “Oxford Tote”.

Notice how the search engine brought me exactly what I was looking for? I’m using an example from my own closet to show how the keywording of “Oxford Tote” and the combination of the filters can work within the app.

Searching Outside Poshmark

Lets say we want to find the same tote online. In my post I’ve used my SEO keyword rules to give myself optimal search engine optimization. If I want to find a “Ralph Lauren Oxford Black Leather Studded Tote” that’s exactly what I’m going to search for in Google. Here’s what happens when I do that…notice a couple of cool things.

First, my listing comes up as the first image.

Secondly, I’m in the top 10 of search results but it’s coming from Pinterest!

That’s right. Linking my account to Pinterest, Twitter, Tumblr and Facebook and sharing to those sites when I list and ENL increases the odds of hitting the top ten! It’s tough to beat out the heavy hitters like large department stores (Macy’s, Nordstrom, etc.) and eBay, but I managed to make the top ten by following the rules and linking social media.

Here’s the thing about searching outside of Poshmark though… those tags you use within the app? When you’re setting the size, brand, etc.? They don’t count in the outside search engines! Your keywords in the title and description are equally as important in this regard. If I had only put “leather studded tote” in my listing title I wouldn’t have a snowball’s chance in Hades to make it to the top of the search results. Being specific to what buyers are searching for is the key to hitting the market outside of Poshmark.

Using a combination of targeted style keywords and generic keywords doubles your chances of hitting your customer’s search. It’s really as simple as that.

Remember that the search rules inside the app aren’t the same outside the app and keep up with the SEO methods and you’ll do great!

Happy Poshing!

Kim aka @poshmark_paige

12 thoughts on “SEO & Poshmark: How Search Engines Within & Outside of Poshmark Actually Work

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  1. I have many vintage or hard to find Tiffany and Pandora items in my Poshmark account, but they arent showing up in google searches. And I know they should be. I have a Pinterest account as well, although I am not active on it. I would appreciate any guidance as Poshmark’s answers were not very clear! Thanks

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  2. Thank you, I have the app, the clothes, inventory ready..however I dont use Facebook & dont want my friends/family seeing my clothes I am selling. Can I just share within poshmark? I dont use twitter, Instagram or tumblr either, should I just delete the app from my phone?

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  3. Paige,
    Although I have a large following and am a PM Ambassador, my sales are way down. I’m learning so much from you about SEO! My questions are: Are the search engines only looking at the Title we put on a listing, or are they also looking at the description? I’m taking my emojis out as we speak, yet what if I put the word NEW or NWOT, or CLEARANCE in the title (not the 🆕 emoji), but juat the word, will that still work? Also, should I take all emojis out of the Description as well? And many of my items are not branded, so how do I list those? I’ve been using my own brand TonisTwinkles. Should I just leave that field blank in those cases? Finally, does it help to put keywords in the Description field like: party cruise vacation date night bridal shower – etc? Do I put commas in between? If I can learn about SEO, this Could be a game changer! I also have a blog, but that’s for another day, ha ha. Thank you, thank you, thank you!
    @tonistwinkles on Poshmark

    Liked by 1 person

    1. Search engines look at the title, the first 10 and the last 10 words of your listing as a whole. Using keywords on those areas is what allows the search engines to see that your listing has the right formula and it will take you higher in the search engine results.

      You don’t have to do away with emoji’s all together. What I’ve advised people to do is to make sure they are put in the right place. So you would never want to start a sentence with an emoji but you could put it somewhere in the middle of the title or at the end as long as there is a space between your keyword and the emoji.

      If you have an item that is unbranded you absolutely want to leave that as unbranded. Never put in a brand name where there isn’t one on the garment. That is a sure way to get a case opened. Leaving it blank is the best practice. It really won’t affect you on search engines or within posh unless someone has clicked on that field to search for a specific brand.

      You can choose whatever keywords you feel are appropriate for your listing. When you have some thing that is very specifically bridal that is a very important word to use. You should consider the garment and whether or not using extra keywords like that will help you or waste valuable space. When in doubt I always advise, “what would I search for on Google if I am looking for what I’m selling? “ For example, if I am searching for a BoHo skirts then BoHo may be a word that I will use in Google to search for that type of style. On the other hand if I am selling a white dress and it is an a line, sweetheart neck midi lace dress I won’t give add those keywords to use multiple “bridal “keywords. I would stick to bride or bridal only and use the other keywords instead. I hope that makes sense. Redundancy is something you want to avoid at all costs. It’s why i advise people to change up their keyword order, because when the search engines see repetitiveness it can trigger an online reaction (from the trolling algorithms they use to find optimized pages) that would cause your listing to be in an not-optimized place.

      Just start slow, use the first post that I wrote about how to build a listing from scratch, and stick to the really simple rules. If you do that, then you’ll be fine. Hope that helps!

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      1. Paige,
        Thank you so much for the advice! One last thing; what about putting numerous keywords in a listing description, say at the end, or even in the middle? Or, should we just stick to the formula of keywords in the title, then paraphrase the title again at the end of the description field? Thank you. @tonistwinkles

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