Many seem a bit…confused…about how search engines, both inside of and outside of Poshmark actually work, so I wanted to explain in a little more detail how searching brings shoppers to your closets.
Searching Within Poshmark
As you know, when you list items you tag lots of things: brand, size, condition. When you’re searching inside Poshmark you have the ability to filter on these tags. For example, if I want to find a Womens Black Ralph Lauren Oxford Tote I will use Poshmark’s search feature under the Women’s category, filter on the brand & color and just use the search words “Oxford Tote”.
Notice how the search engine brought me exactly what I was looking for? I’m using an example from my own closet to show how the keywording of “Oxford Tote” and the combination of the filters can work within the app.
Searching Outside Poshmark
Lets say we want to find the same tote online. In my post I’ve used my SEO keyword rules to give myself optimal search engine optimization. If I want to find a “Ralph Lauren Oxford Black Leather Studded Tote” that’s exactly what I’m going to search for in Google. Here’s what happens when I do that…notice a couple of cool things.
First, my listing comes up as the first image.
Secondly, I’m in the top 10 of search results but it’s coming from Pinterest!
That’s right. Linking my account to Pinterest, Twitter, Tumblr and Facebook and sharing to those sites when I list and ENL increases the odds of hitting the top ten! It’s tough to beat out the heavy hitters like large department stores (Macy’s, Nordstrom, etc.) and eBay, but I managed to make the top ten by following the rules and linking social media.
Here’s the thing about searching outside of Poshmark though… those tags you use within the app? When you’re setting the size, brand, etc.? They don’t count in the outside search engines! Your keywords in the title and description are equally as important in this regard. If I had only put “leather studded tote” in my listing title I wouldn’t have a snowball’s chance in Hades to make it to the top of the search results. Being specific to what buyers are searching for is the key to hitting the market outside of Poshmark.
Using a combination of targeted style keywords and generic keywords doubles your chances of hitting your customer’s search. It’s really as simple as that.
Remember that the search rules inside the app aren’t the same outside the app and keep up with the SEO methods and you’ll do great!
Kim aka @poshmark_paige